Rabu, 16 Oktober 2013

Beer Wars [HD]



Great show!
Very informative and highly interesting. Makes me only want to support micro brewers from now on. Look what they did to Rolling Rock's people. Terrible!!

Interesting perspective on the beer industry
If you can get over the voice of the narrator, this is an interesting look at some if the history and current dynamics of the beer industry. Not sure if anyone who doesn't really like beer would enjoy this movie, but I did.

The Big Two control the beer business
There is a lot that I already knew about the major breweries holding a monopoly of the beer that's sold across the country. Just talk to any experienced bartender, bar owner or liquor store manager and they will tell you pretty much the same thing this documentary did: Anheuser-Busch and Miller control who sells what beers and where they are displayed in stores. A-B and Miller control 70% of the beer market and the smaller and better craft brewers are struggling.

So to gain the other 30 percent of the market, marketers for A-B try to buy up the smaller brewers, such as Rolling Rock. As one brewer said, they buy up the smaller companies not so much for the beer, but for the brand recognition.

A few brands featured are Dogfish Beer and Yuengling, all eastern beers, but the story is pretty much the same across the country. When Congress allowed craft beers to be sold in the late 1980s, that is when A-B, Miller and Coors started paying attention to the growing...

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